Manuel Heredia
ENES
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Designing products users love and businesses trust

UX/UI & Product Designer focused on creating intuitive, business-driven digital products. I combine user research, design strategy and pixel-perfect execution. Using AI to explore and refine each step further to deliver results that matter.

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Portrait of Manuel Heredia
  • Product design
  • UX/UI
  • AI-powered

Work

  • iGaming
  • B2B
  • B2C
  • Under NDA

Golden Race

A faster betting flow for players and a self-service portal for B2B operators.

  • In-house
  • 2021 – 2024
  • +18% bets per session
Read case study
  • AI project

Aurora

An alarm app that wakes you up with a different sound every day.

  • Own product
  • In development
  • Team of 2
Read case study
  • Fintech · Banking
  • UX research

Finly

A shared-expenses feature for a digital bank, from UX research to branding.

  • Research-led
  • 3 weeks
  • Team of 2
Read case study

Core skills

  • Product Strategy & Discovery

    Prioritising features and validating them with real users, so design decisions serve both people and business goals.

  • UX Research & User Testing

    Interviews, surveys and user tests turned into insights, personas and journeys that guide the design.

  • UX/UI & Design Systems

    User flows, interaction design and accessible interfaces, from wireframe to high-fidelity prototype, built on consistent design systems.

  • AI-powered Design

    Generative AI and AI-assisted design to explore more ideas, prototype faster and build products that actually work.

About me

Hi, I am Manuel Heredia

Almost 10 years in design: first as a multimedia designer and art director across branding, motion graphics and 3D, now focused on UX/UI and product design. I bring that visual background together with user research, product strategy and interaction design, and use AI to explore more options and refine the results further.

+9years in design
4disciplines: UX, UI, Branding, Strategy
See my earlier work as a multimedia designer ↗

Toolkit

  • Figma
  • Framer
  • Miro
  • Photoshop
  • Illustrator
  • After Effects
  • Premiere
  • Notion
  • Hotjar
  • Google Analytics
  • Condens
  • WordPress
  • Blender
  • Claude Code
  • ChatGPT
  • Lovable

Experience

2021 – 2024
Multimedia designer & art direction
Golden Race
2018 – 2021
Multimedia designer & art direction
Dreamlove
2017
Creative manager
AdWalkTech
2017
Digital artist
SocialDoor

Education

2024 – 2025
UX/UI Design Master
Nuclio Digital School
2015 – 2017
Advanced course in 3D animation and video games
EUSA
Open to opportunities

Let’s work together

Building products users love starts with a conversation. I’m open to UX/UI & Product Design roles, collaborations and design challenges.